Sales Performance, Psychology, & Mindset Coach
Marketing is all about understanding WHO your customer is, HOW you can solve their problems, and WHY they should come to you. It is not about gimmicks, tricks, or quick fixes. Marketing is a strategy and when employed effectively, means massive results for your business. Read the posts below for some ideas to get those juices flowing!
Did you know that one of the first signs of content marketing was found around 4200 B.C. in a cave painting? Scientists loosely interpreted the depiction as “6 ways a spear can save you from wild boar.” I wonder how they tracked conversions?
Marketing has been around forever! It’s simply about [Read more…]
Unless you already have all the customers you can handle, you are probably wondering what to do about marketing. And most likely, you are feeling overwhelmed by all of the opinions and options for what you should do. If you are like most business owners, you are feeling frustrated by your marketing efforts and want to know how you should attract and retain those new customers more effectively. [Read more…]
Have you been thinking about doing videos for your business? But perhaps it seems a bit overwhelming? I felt like that too, but decided to dive into it and video marketing is awesome. I’ve had so much fun over the past six months getting creative, shooting, and editing videos. I had a lot of people ask me what video and audio equipment I use for the videos I’ve been shooting recently, especially from yesterday’s post on closing more sales. [Read more…]
If you have a LinkedIn profile, you should make sure that you create a custom LinkedIn URL with your name in it. There is a handy “how to” on the LinkedIn site you can check out, and here are the steps: [Read more…]
I have a super quick tip for you!
Do you want to start a blog or a website and do it on the cheap? Well, I have been registering various domain names recently and found a few great ways to drop your costs to $0.99 or less in some cases.
Typically a new domain will cost about $10.00, but here is a sweet tip to help you get started for WAY LESS. [Read more…]
Your friends could be your customers, but right now they are not, so don’t abuse that friendship by selling to them. We all know someone who just doesn’t get how to Facebook and uses it to sell you whatever it is they are into. I’m not talking about sharing of ideas (like posting this blog on MY wall). I am talking about the ever-aggressive “buy something from me” blatant use of the social media platform. It is the social equivalent of inviting someone for a coffee, and then trying to get them to give you money for some multi-level marketing idea. Or coming to my house and asking me to pitch your business to all my friends. NOT COOL.
History has always been filled with great rivalries:
And now in the 20th Century – Sales vs Marketing.
There has always been a disconnect between these two groups, and much blame gets passed to one another. Marketing works hard to create a brand strategy that will make the phone ring and the website light up. Sales gets leads but complains [Read more…]
