We are in an exciting time where information flows freely and we can connect with anyone around the world. The Information Age has borne the ability for us to sell and market to anyone at any time. Social Media became the new buzzword among marketers and for a time it seemed as though there was unlimited potential.
Many people say, “Look, we are doing social media! Now watch all the customers come in!” Sadly, there is no miracle cure – you still need a plan. Social Media should complement your existing efforts and as with any business process, should be quantifiable.