We are in an exciting time where information flows freely and we can connect with anyone around the world. The Information Age has borne the ability for us to sell and market to anyone at any time. Social Media became the new buzzword among marketers and for a time it seemed as though there was unlimited potential.
Many people say, “Look, we are doing social media! Now watch all the customers come in!” Sadly, there is no miracle cure – you still need a plan. Social Media should complement your existing efforts and as with any business process, should be quantifiable.
How much time, effort, and money do you spend trying to find new customers? How much time, effort and money do you invest in your 
A recent TED Talk got me thinking about how to differentiate your brand in this information age. Especially now that consumer mindset has shifted so dramatically from mindless consumption to mindful consumption. Celebrities have even changed their brands and egos are now something that is out of fashion!
