SELL MORE, EASIER.
Professional sales systems, processes, & conversations for all levels.
My mission is to help you achieve your sales goals, regardless of where you're at right now. For over twenty years, I've been selling, training, and seeking ways to make sales more of a game than a challenge. It should be fun when you have the right pieces in place to play with.
Get "10 Simple Steps to Sell More Without Being a Salesy Weirdo."
SALES IS ALL ABOUT predictability
How confident are you in your current strategy?
Let's be honest. If you're reading this, you're probably looking for an idea to spark some new revenue, right? The trick to sales is, well, there's no trick - sorry! It takes commitment to execute on a well thought out plan in order to avoid the smile-and-dial mentality that keeps most salespeople stuck.
I'm tired of reading terrible advice from
"sales bros" everywhere about the "hustle and grind" that seems to define the profession as a battle ground and feels intimidating to a lot of people. Sales should be fun, rewarding, and allow you to build repeatable systems & processes to get more done in less time. Your customers expect that from you.
If you're struggling to get your customers to say yes, scrambling to get customers each month, or going into each day with your fingers crossed, we should talk.
If you don't have a solid strategy, you owe it to yourself to create one.
No matter what size your business is, you can easily create predictability through sales playbooks, conversation roadmaps, and systems that make your life easier.
What would it feel like if selling was simple?
FOUR KEYS TO YOUR SALES SUCCESS
It all boils down to a handful of elements to win consistently. Find the right people, give them a plan to implement, measure it, and improve it. No matter what you're selling, these four areas drive every successful sales rep, teams, or strategy I've encountered.
It's simple, but not easy.
“I've been in sales for over 15 years and have seen many sales trainers, but none like Joe Girard. His passion and genuine care for his clients is like no other. After hearing Joe speak, I was able to take his suggestions and immediately implement them. Joe’s passion is complemented by his personable and friendly approach and this combination is what makes his sessions so successful and effective. I would highly recommend Joe and look forward to working with him again.”
VP of Development , Metropolitan Capital Partners
"Joe Girard delivered the keynote address at our 2016 conference, in front of approximately 150 solopreneurs and small business owners. He was hands-down the most popular keynote we’ve ever had. Comments from attendees included “I couldn’t wait to get home and start practicing the techniques” and “I didn’t think I had anything to learn about selling, but I learned a lot.”
President, Professional Organizers in Canada
I'M A sales coach, consultant, & Speaker. Why should you care?
Good question, Joe. Well, I've hired many coaches and seen some awesome speakers myself, so I know we're not all created equal. It's always about finding the right fit for your specific needs. That's why I'm picky about who I work with and you should be too.
I want to have fun and help you sell, so if we can find a way to do that...cool.
SALES Coaching & CONSULTING
Whether you’re just starting out or have years of experience, everyone can use a fresh set of experienced eyes on their business. I don’t pre-prescribe solutions, but help you work on challenges unique to your business.
SPEAKING, TRAINING, & WORKSHOPS
Do you have a specific need where you need to get your team or audience to think differently? Even if you need a custom session to work through your existing strategy, we can get the group ready to take action.
WATCH ME WORK
You know what's missing from most coaching sites? Seeing the coach do their thing.
That seems crazy to me. Since I do quite a bit of work on video, I reached out to my clients and asked if I could share some snippets of our work together so you can see what the experience is like. That makes more sense than me creating a bunch of videos trying to explain the process, right?
SETTING UP SYSTEMS & PROCESSES FOR A SALES TEAM
LIVE PRESENTATION OF SALES CONVERSATION ROADMAP
VIDEO SALES CALL IN VILLEFRANCHE SUR MER
6 CLIPS FROM THE SALES PLAYBOOK PROJECT
WHAT AREAS CAN I HELP YOU WITH?
I've been at this a long time, have worked on projects large & small, and been a part of many different industries. Sales is sales and if you are trying to increase results, we should talk.
The best way I can help you is to look at what you are trying to do and see where the opportunities are hiding, what roadblocks might be holding you back, and what landmines to avoid.
How can we work together to make the most of customer psychology and personal mindset to help you win?
Below is a sample of projects we can explore...
CRM & TECHNOLOGy
MAKE TOOLS WORK for you
Want to make the most out of your technology? I've worked in most platforms and can help you set your systems up for success. Active Campaign, Hubspot, Zoho, Salesforce, you name it!
FOLLOW A SYSTEM
Let's look at how you are creating predictability in all the steps in your sales process. We'll look at your leads, prospects, deal stages, follow up, and we'll identify revenue opportunities in your funnels.
DESIGN YOUR FUTURE
To grow and succeed long term, you should be documenting your best practices. Specific customer segmenting, contact strategy, conversation roadmaps, and resources you & your teams can have on demand.
DO YOUR BEST WORK DAILY
If you've heard (or said) "I don't have time," then we need to create the time. Taking your overall goals, revenue targets, and working backwards to the day, we will find the ideal ways to get focused and get things done.
EMAILS & SEQUENCES
WRITE BETTER To convert
How well do you communicate with your customers? We will make sure we tap into language that converts by making it speak to the customer directly. We will write better sales copy and build better relationships.
GET CLEAR ON HOW TO WIN
Let's listen to some calls, review any scripts, define your best questions, and see how well you incorporate insights into your conversations. I can always find small tweaks that make a big difference in conversions.
MANAGEMENT & REPORTS
GET THE MOST FROM YOUR DATA
Let's take a deep dive into your numbers and make sure you are using data that is meaningful. We can explore KPIs, and benchmarks, look at deal stage conversions and see where we can find hidden money.
DEVELOP AND SUPPORT YOUR TEAM
Are you trying to get the most out of your teams? Can we build coaching tools for you or provide some guidance for them? Let's find ways to get the most out of them and ensure we are supporting their best development.
MAKE EVERYTHING ELSE EASIER
When was the last time you really examined your ideal clients? We can find out what makes your best customers tick, how to better approach them, get killer testimonials & case studies, and attract more like them.
ALIGN SALES & MARKETING
TOGETHER AT LAST
Does your website reflect your sales process? Do you have the right tools to sell effectively? We will review the continuity of the customer experience continuous and talk about how to make branding and sales unified.
STRATEGy AND VISION
GET WHERE YOU WANT TO GO
Should we explore getting more lifetime value from your current customers or finding new markets to sell to? Can we create a 90 day sprint that can inject some momentum into the business? Let's talk goals and execution.
HAVE SOME FUN WITH THE TOYS
Are you trying to keep up with all the new "stuff" you could be doing? My experience will help you make choosing cool tools easier. We can explore videos, chatbots, automation, social selling...you name it.
TAKE ACTION ON THESE IDEAS.
Over the past 20+ years, I've reviewed or influenced hundreds of sales processes, spoken to thousands of salespeople & entrepreneurs, and I estimate over 15,000 leads I worked with when I was in sales myself. I tried to simplify all that into an easy to read guide you can apply to your own business today.
Download it, do something about it, then get a hold of me. Simple.
HERE ARE SOME OF THE PEOPLE
I'VE WORKED WITH.
Whether we bring the whole team into the boardroom for a power session, do a last minute video call to tackle an urgent challenge, or set up a long term project, I've been a part of many awesome adventures with my clients.
Rawls Group Business Succession Planners
"We needed a system and a strategy for our sales team and I am only one person juggling all the projects trying to make it happen. Joe helped me simplify and create the tools so our team can focus on selling. We keep finding new ways to work with him."
Business Development Manager, VP Logistics
"Before working with Joe, I was doing 70-100 calls a day and doing $20K per month. Once I started developing my contact strategy and focusing on pre-call planning, I relaxed more when talking to customers. I'm now doing 30-40 calls and generating $80K to $100K per month."
"Working personally one-on-one with Joe allowed me to reﬁne and develop my conﬁdence in increasing my prices for services. I frequently consulted with Joe on many aspects of the business and it saved me money, time, and hassle.
Our work with Joe has been one of the most proﬁtable and successful business relationships I have enjoyed.
Owner, Design House Salons
"It’s important for me to acknowledge that you've honed your expertise to a point where there isn’t a circumstance that I would ever NOT recommend you. Not to blow sand up your kilt, but man – you not only know exactly what you’re talking about, but you provide the most valuable insight into all aspects of the “buying” process I've seen."
Sales & Marketing Executives of Victoria
"I attribute the growth of our business to several different things including taking a more active role in networking groups and joining a number of different business groups. All of that came directly from the work we did with Joe. Joe helped us define who our perfect client was and how to find them and that is what we've been doing ever since, and it has worked."
Owner, Seriously Creative
WHO IS JOE GIRARD?
Well you may have heard of "Worlds Greatest Salesman," Joe Girard, who's in the Guinness Book of World Records for selling cars. Pretty cool, right? Well that aint me!
I am just a regular dude who got started in sales many years ago and built a 14 year career as a top performer in private education selling courses, became a manager, a corporate trainer, and then decided to start a business. What was I thinking?
I found out that as I shared ideas through blogs, videos, podcasts, online courses, there were unlimited people out there with challenges I could help them with. And that's what gets me pumped.
Now, I get to travel the world, work with all sizes of companies, dive into tons of crazy projects, and essentially help rid the world of "salesy weirdos."
My biggest realization is that there's always a better way. A simpler way. A more fun way to do things.
And the best part has to be the amazing people I get to do my work with.
WANT SOME INSIGHTS?
EXPLORE THESE BLOG ARTICLES.
I'll start with an apology. I used to write a ton of content and shoot videos back in 2014 which helped create the foundation for most of the work I do today. The research, reading, interviews, and creation were a major reason I have been able to grow my business. As it grew, content fell to the side which is normal I think. I switched focus to digging deep with client work. With the relaunch of the new website at the end of 2019, I'm inspired to create and share the evolution of ideas based on real examples, so be stay tuned.
Below are some of the posts that still hold their weight today. You gotta appreciate the classics!
Don’t be a “Salesy Weirdo": 8 Simple Steps
4 part series
Do you ever find yourself struggling to make sales, connect with customers, or simply talk about your business to others? Like, somehow when you’re speaking, the words don’t even make sense as they leave your lips? If you’re reading this, it’s because you don’t mean to be weird, but it happens. And it happens to all of us.
WHY WE MAKE DECISIONS BASED ON EMOTIONS
4 part series
We like to think we are in total control of our decisions. That we’re rational. Well guess what? We’re not. Humans are not logical creatures, and today I want to go through some of the neuroscience that helps explain why we make most of our decisions based on emotions.
Sales Conversation Roadmap [VIDEO]
In working with hundreds of clients, I have been developing a repeatable process that allows you to stay in that state of flow, have fun, and create repeatable results in all your sales conversations. Using a tool I call a roadmap. I am going to break it down for you and share an overview video I just created for the Sales Hero Academy.
Sales Pre-Call Planning: 4 Steps
It’s totally normal and common for salespeople to go into each call and wing it. If you want to succeed long term in the business of getting people to give you money, it’s massively important that you take the time and think through your conversations before they happen.
SPIN SELLING EXPLAINED (WITH VIDEO)
In sales, as in life, your ability to ask questions, listen, and demonstrate understanding are really what separate the amateurs from the pros. Don’t do the dreaded “show up and throw up” when it comes to communicating with your customers. And please stop talking about “objection handling.” When you have to handle objections, you are too late. (note: this video has over 100,000 views and actually outranks the guy who wrote the book, haha!)
DID I MENTION THIS GUIDE?
Hey you made it to the bottom of the page, nice work. Surprise, I want your email so I can send you stuff! You know the drill - fill out the form, get the guide.
And I get it, you may not want anything else from me, and may not even remember to download it or read it. I'll send you some other emails and resources you may or may not use, and that's fine with me. I'm just like you and unsubscribe to emails quite often if it's not a fit for me.
I'm searching for the right people who like what I send them, use it, and want to learn more. It may not be you, and it may not be the right time, but let's start the discussion and you can unsubscribe anytime. I also love to hear from people who have specific questions, so reach out to me.
Fundamentally I'm lazy and don't want to manage too many relationships, so I'm seeking the right people to send stuff to.
See you on the other side!
Co-founder, The Closing Engine
"We run high-ticket sales teams and needed coaching as owners. We believe every owner should have a coach, and Joe has great wealth of strategy AND tactics. We have come to Joe with every serious business challenge - from sales comp plans to motivating our teams. When you have to select those CEO-projects, Joe can help you stay focused on revenue-generating activities. It's a different experience."
High Ticket Sales Manager
"I ROI'd my investment with Joe within a week. He helped me get more of a data-based approach with structure. I had previously been working off intuition and thought that was the only option. As I am an empathetic, right-brained thinker, Joe was able to help me put systems in place and helped me make numeric decisions to better manage my teams. Joe is like a sales scientist."