Referrals are the lifeblood of business today, but what I find interesting is that most businesses don’t have an active process to drive referrals. Often, they wing it and hope people just naturally refer customers to them. Today will be brief, but go out and apply these tips this week and start generating more referrals. [Read more…]
Over the past few weeks, I have been putting the finishing touches on my free 62 page ebook on personal branding. I put together 20 tips to help you create a personal brand for yourself and some ideas and resources for you to check out. Everyone I meet always has so much to offer, but often we forget to tell people. I hope this helps you build and share YOUR story! [Read more…]
Times have changed. College graduates face intense competition for most of the entry-level jobs. That doesn’t mean there aren’t jobs – it just means that you need to stand out. And when you do, there are so many excellent opportunities.
That’s why personal branding is such an important skill to develop before you hit the job market. [Read more…]
Your friends could be your customers, but right now they are not, so don’t abuse that friendship by selling to them. We all know someone who just doesn’t get how to Facebook and uses it to sell you whatever it is they are into. I’m not talking about sharing of ideas (like posting this blog on MY wall). I am talking about the ever-aggressive “buy something from me” blatant use of the social media platform. It is the social equivalent of inviting someone for a coffee, and then trying to get them to give you money for some multi-level marketing idea. Or coming to my house and asking me to pitch your business to all my friends. NOT COOL.
I recently had the privilege of being asked to be the guest speaker at the Sprott-Shaw Community College graduation ceremony and share some advice with the new graduates on starting their new careers. They even gave me this cool Inukshuk for coming! And check out the video at the bottom of the post.
Over the years, I have worked with many students and grads and I have three main pieces of advice that I feel are neccessary when setting out on their new paths.
We are in an exciting time where information flows freely and we can connect with anyone around the world. The Information Age has borne the ability for us to sell and market to anyone at any time. Social Media became the new buzzword among marketers and for a time it seemed as though there was unlimited potential.
Many people say, “Look, we are doing social media! Now watch all the customers come in!” Sadly, there is no miracle cure – you still need a plan. Social Media should complement your existing efforts and as with any business process, should be quantifiable.