Why does it feel like the phone weighs 300 pounds right when you need to make the call? Well partly, it's due to fear like we discussed yesterday, but also
Let me share with you the two words I never want to hear in sales.
Discount
Chasing
Every time someone asks me about whether they should "discount" their prices to attract more customers,
Let's cut to the chase - we are the worst predictors of our own future behaviours.
"Of course I'll be there!"
"You can count on me."
"I will 100% do that."
"I will call